CREATING SUSTAINABLE BRAND IMPACTEstablishing a sustainable brand impact not only generates strong associations about the brand but also enables marketers to support sustainable growth over time. A brand’s sustainability is its ability to persist and evolve today without compromising its future growth potential. It is more of a holistic approach

BUILDING LONG-TERM SUSTAINABLE BRAND VALUEBuilding a sustainable brand impact not only generates strong associations about the brand but also empowers businesses to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without compromising its future growth potential. It is more of a compre

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